For all Kindle lovers, wouldn’t it be great if we could read our favourite Substacks on our Kindle reader?

You can and here is how.

First, this only works from Substack mobile app. I’m using Android, but it should work with iOS too.

Second, you need to have the Kindle app downloaded and installed.

Now …

• Open the Substack Post you want to read on the Kindle.

• Tap on the ‘Share’ button. This will open the ‘drawer’ with all sharing options.

• If you don’t see the Kindle app icon on the list, tap the ‘More’ button.

• Select the Kindle app.

• This will open the ‘Send to Kindle’ popup.

You have two choices here:

• You can either choose to ‘Add to your library’, which means the post will be sent to your Kindle library. Then you can download it from any of your Kindle devices.

• Or, you can choose a specific Kindle device to where the post should be sent.

• Tap on the ‘Send’ button, and you are done!

• Open your Kindle, you should be able to see the post on your Library and download it.

Happy reading! ❤️

👋🏾Hi, I’m Chris, I share thought-provoking insights on personal development, healthy living, travel tales, parenting, life lessons and technology trends, as well as life lessons learned. Please consider subscribing if this resonates with you.

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Everyone knows that Notes are great for introducing ourselves and our Substack to potential new readers. The potential for reach (how many users are reading it) and growth are huge, at least judging from some testimony I’ve heard from some Substackers.

But if we want to be honest, having our Notes go viral is harder than it sounds. Most days we feel as if no one is listening. And the lack of analytics (information about what’s going on with our Notes) felt as if we were blind.

Well, finally those dark days are over, Notes Analytics is here! Thank you Substack!

Now let’s deep dive into it, and see what we have.

Mobile Only - for now

First of all, you can only see the Notes Analytics from the Substack App, at least for now. I have not seen it implemented yet on the website version. I imagine (I hope) Substack will also add it soon.

Where Can I Find It?

From the Mobile App, tap on your Profile Picture and tap on ‘View Profile’.

This will show you your Profile Page.

Under the Activity tab, find your Notes, and tap on it to show the Notes Page.

Finally, scroll down until you see a section that says ‘View Stats’ - tap on this to reveal your Notes Analytics.

If you’ve been struggling to create the infamous Substack Wordmark (the banner at the top of this page), I wrote a step-by-step guide to do it.

Notes Analytics Breakdown

Here is the breakdown of what you can observe in this Notes Analytics.

Impressions

Impressions are the total number of times your Note was displayed on screen for any user. The count is unique per user, so if one user saw your Note 3 times, it only counts as 1.

The diagram shows the number of Impressions over time. If you hold your finger over it and swipe horizontally (left to right) you can see a specific number on a particular point in time (date and time).

The diagram also shows 2 graphs, one is the statistics for this particular post - the blue-coloured graph, and the statistics of your Average Impressions - the grey-coloured graph.

Average Impressions is the number of impressions that ALL your Notes have on average at a particular point in time.

What good does this average stats for? It shows how well (or worst) this particular note compared to all your notes.

For example, in mine above, you can see that this note had performed particularly well and above my average.

Surface

Surfaces show the location where the impressions occurred for how many times per user.

Tap on the ‘See All’ button to get the whole list of locations.

If you add up all the numbers, it should be cumulated to the total number of impressions from the previous stats.

My note for example was seen mostly on the main feed page of the user.

Audience

Audience shows you the category of users who had seen your note.

There are 3 categories:

1. Unconnected: Practically strangers.

2. Followers: Users who follow you.

3. Subscribers: Users who subscribe to your publication.

Interactions

Interactions are what actions - Like, Restack, Share - the note had received.

So far I have observed the following interactions in the list:

• Like

• Restack

• Share

• Link Clicked

• Profile Visit

Please let me know if you see anything else, and I will add it to the list.

I am very happy that Substack added these analytics to Notes. Now I can at least observe what happened to my notes and make an analytical decision about what to do in the future.

👋🏾Hi, I’m Chris, I share thought-provoking insights on personal development, healthy living, travel tales, parenting, life lessons and technology trends, as well as life lessons learned like this one you are reading. Please consider subscribing if this resonates with you.

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A Wordmark is simply a type of logo that consists purely of text.

In Substack, it is displayed in the header at the top of your Newsletter website (for example at the top of this page).

You have two options, the default is to use your publication name or upload an image in place of the regular web font Substack would show.

The first option is easy, you don’t have to do anything, and Substack will do it for you automatically.

The second option, however, has proven quite challenging. While Substack does provide info on the specification, the reality is far from trivial.

In fact, rumour has it that it’s been driving Substackers mad!

Well, fret not! You don’t need to lose your mind because, after much trial and error, I finally cracked it.

As you can see, my Wordmark doesn’t look ‘too bad’.

Do you know that Substack Notes Analytics is here? Read the complete guide here.

First things first

You need to remember that a Wordmark is a ‘text only’ logo!

It is best if you don’t use any picture/symbol/drawing or anything like that if it’s not part of the text design.

This type of logo belongs to the ‘Publication Logo’, the one that is displayed at the top-left corner of the page.

It won’t work if you put a background (of any shape or form) behind the text.

If you have any of the above, your wordmark will appear small.

So what works?

You can use any graphic design tool that you are comfortable with.

I used Canva to create mine.

Stick to the dimension ratio of 21:4.

Notice that the recommended dimension, i.e. 1344x256 has a ratio of 21:4.

After examining the underlying Style Sheet of the web page, I concluded that the maximum height of the displayed image is 40px, which means even if you have an image with a height of 256 or 400, it will be resized to somewhere below 40px.

In general, sticking to the recommended dimension should be fine.

But I recommend to start with 2100x400 to give you room to play with.

Fill the entire dimension with text.

To get the maximum size of the wordmark, you need to fill the whole template with your text.

Resize it until it touches the 4 edges - try not to give any white space around it.

Yes, it will also depend on the type of font that you choose to use.

For example, here is how tight I resized mine.

Notice that I use only a white background, and my red swift symbol is part of the text design.

Save as a Transparent PNG!

In Canva this is very simple to do:

DONE!

Perfect! Now you have your Wordmark!